History Loves Brooke

We left you hanging last week and we feel kind of bad about it. Ok, not really. We didn’t lose sleep over it, because we’re not big on writing blogs that highlight opposing brands to our beloved Levi’s…but, alas, we owe you an explanation.

While Levi’s was busy climbing the ladder of fame for years, there’s one ad that truly rocked the denim world. Brace yourselves, because this ad starred none other than 15-year-old Brooke Shields. It was 1980, and Calvin Klein decided to drop a denim bombshell. The then up-and-coming sensation, Brooke Shields, graced the scene, striking a pose in a pair of CK jeans that raised eyebrows and opened eyes wide. Suddenly, the world collectively realized there was more to denim than just Levi’s.

Today, there are a whopping 35,000 brands churning out jeans. Sounds like a denim jungle out there, right? Or maybe it’s just a denim party with room for all. And we’re all about inclusivity and equal denim for all. But honestly, where else can you get a side of history as you eat mouth-watering dishes and drink the best damn libations you’ve ever drank? Wait, don’t answer that. Just a bit of a rhetorical for you on this fine fall Thursday.

But hey, no matter which brand’s jeans you slide into every morning, here at Lamy’s, our hearts have a soft spot for the one and only Levi’s. It’s the cornerstone of our history, the blueprint of our building, and we’re seriously grateful for it. If you’re interested in seeing our history in person, we invite you to tour our building anytime! Bring everyone in your contact list. After all, history loves company.